Building A Brand: JUNO Pods
Before I came to work on this popular US product, JUNO didn't have a unified brand. My first mission was to create a brand guide so in-house designers, manufacturers, and distributors alike had a cohesive series of aesthetics to abide by. It can be difficult when coming into a brand that already has an established logo with supporting elements. The solution was to clean up the existing look while allowing for JUNO to have a little more flexibility. Within a few months, we had a more comprehensive brand that had ways to stand out in crowd.
It's All In The Data
During my time working on JUNO, we faced some pretty heavy competitors. Putting together this infographic for shops and distributers was an invaluable asset to help buyers understand the product we aimed to offer them. These selling points were crucial to expanding on how superior this product was. For years to come this product became the second most popular pod-based product in the US.
